FESTIVAL MISSION
- TO JOYFULLY CELEBRATE THE DIVERSE CULTURES AND HERITAGE OF THE THOMPSON-NICOLA REGION OF BRITISH COLUMBIA, TO ENGAGE, ENTERTAIN, UNIFY AND STRENGTHEN THE FABRIC OF OUR RURAL LIFESTYLE AND COMMUNITIES THROUGH MUSIC AND THE ARTS.
SHORT-TERM OBJECTIVES
- Design and deliver an event that reflects the festival’s main mission as stated above
- Bring area residents together to host a large scale event
- Establish, develop and actively maintain a website and Facebook page as well as other social media platforms (Twitter and Instagram)
- Select only top-notch musicians and entertainment
- Showcase high quality artisans and vendors
- Provide an educational space for aboriginal community members, artists and farmers to pass their knowledge to a broader audience
- Expose young people to new opportunities through workshops and demonstrations
- Offer activities for all ages including pre-schoolers, youth, adults and seniors
- Bring new visitors to the area
- Stimulate the area’s economy
LONG-TERM OBJECTIVES
- Increase the number of festival attendees from year to year
- Gain partnerships with provincial organizations than have common goals
- Maintain a positive relationship with Canadian Heritage and our other sponsors
- Build on a relationship with BC’s Ministry of Jobs, Tourism and Innovation
- Improve event operations and add activities to enhance the festival attendees experience